The world’s largest social network has ‘gone public’ with an historic Initial Public Offering (IPO) valuing the company at over $100 Billion. That makes Facebook worth more than Hewlett-Packard, Starbucks or Disney.
In less than a decade, founder Mark Zuckerberg has grown Facebook from its humble beginnings in a Harvard dorm room to an Internet giant with over 900 million users. Its success offers these lessons to anyone starting up a business.
Create a community
It’s easier to sell something to people who are already part of your business. Expected to soon reach the billion-user mark, Facebook makes its money by offering advertising opportunities to reach that community.
Invest in customer experience
Make your customers happy all the time. Facebook invests heavily in continuous improvements to its customer experience. Users enjoy an unending banquet of new features, applications and services. As a result, Facebook enjoys a very active and loyal user base.
Work with smart people
It’s impossible to know it all. While he’s arguably a genius, Zuckerberg, age 27, built a business leadership team consisting of other brilliant people with skills much different from his own.
It’s comforting to remember that every superstar company started out very small – such as Facebook, Apple and Microsoft. Like them, your upward potential is unlimited – if you simply apply some lessons learned from these masters.
Identifying and pursuing a very specific target market will make your startup business successful. Trying to sell to everyone and everybody will lead to failure. You see, a startup company can’t afford a big marketing budget. So we must decide which customers are most likely to buy from us – and focus our money and…
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By Roger Pierce If you’re thinking about starting your own business in Canada, you’re likely thinking about launching some kind of service. And that’s good news, because service-based businesses enjoy low startup costs, high profit margins and maximum flexibility when compared to retail or manufacturing. Approximately three-quarters of all businesses in Canada are service-based. Service…
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If you’re starting a small business consider developing some short videos to promote it. Online business videos are hot these days because an increasing number of internet users prefer to learn something by watching a video instead of reading an article. Create great videos by following these tips: Keep it short and simple. You don’t…
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One of the biggest mistakes a new entrepreneur can make is underestimating how long it takes a new business to generate cash. Starvation ensues. Understand these time-consuming pre-launch phases to better predict that first payday. Making the plan The process of creating a Business Plan can take weeks or months – it depends on the…
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I give away a lot of my time to entrepreneurs who want to ask me start-up questions. Some will email me, others might phone, while local ones will ask to meet with me. It’s what I do and I love it. Hopefully you also give freely of your time and expertise. But sometimes we all…
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Colleagues of ours are doing some important research, and they need your help. You could receive compensation for your contribution. The research involves newcomers and self-employment. Perfect for this blog! Please review the following qualification criteria. If you are eligible and interested in participating in the study, please contact the community-based researcher directly: Sylvia Hoang…
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By Startup Expert Roger Pierce Entrepreneurs need exceptional communication skills. The ability to share important information, articulate your intentions or plans, and persuade others is absolutely critical in order to build a successful business. I’ve encountered too many very smart people with very smart business ideas who failed to rally interest in what they were…
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Every aspiring entrepreneur I meet asks that question. It’s a valid question, but impossible to answer. My response usually annoys the asker: It depends on you. What does that mean? It depends on your research. Finding out who will buy from you and how much they’ll pay are cornerstones to market research – as is…
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New entrepreneurs are easily distracted by shiny things. I speak from experience. We think up new business ideas and begin to chase them, when our attention should remain on the business we’re already in. We get excited about big, long-term, glamorous projects that will (one day) make us rich, when we should be focused on…
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